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Increase Revenues from Day One |
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Qwiser™ Salesperson Features: Full understanding of all
shopper queries |
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Qwiser™ Salesperson Features:
Search that learns is search that sells |
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Qwiser™ Salesperson Desktop: Implementing Merchandising
Goals in your Shop |
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Managed Services: Celebros Experts Do the Merchandising
for You |
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Celebros’ site search and navigation
solution is responsible for generating hundreds of
millions of dollars annually in eCommerce sales for our
customers worldwide, including many of the US Top 500
retailers.
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Qwiser™ Salesperson is not ordinary search. To return
perfectly relevant results to your shoppers, it uses:
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Natural language processing (NLP)
techniques and other semantic tools |
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A vast store of accumulated knowledge about
online retail |
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Real-time data about your shoppers’
changing interests and habits |
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These capabilities make Qwiser as
close to a live salesperson as possible. The advantage
of this approach is evident in the results: accurate
results for shoppers and a better bottom line for online
shops.
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Qwiser Salesperson stands out amongst eCommerce search and
navigation solutions because it:
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Understands your shoppers’ queries no
matter how they are phrased |
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Automatically improve its own
search performance based on your shoppers’ queries and choices |
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Online shoppers are as different from
one another as their bricks and mortar counterparts.
Their queries can vary widely in terms of clarity,
description, misspelling, slang, and so forth. Qwiser
Salesperson ensures that every type of query encountered
is met with a relevant and accurate response - even when
your shop does not carry precisely what the shopper
wants. This approach ensures that you maximize every
opportunity to make a sale while building customer
loyalty. Learn more about
Qwiser Salesperson search features that stimulate sales.
Celebros Qwiser Salesperson technology is based on
understanding the concepts inherent in shoppers’
queries. Thanks to Qwiser’s linguistic and algorithmic
tools it responds accurately to the deep meaning of
shoppers’ queries, leading Qwiser to return the most
relevant results. Moreover, Qwiser’s approach to
handling online sales is modeled upon a live
salesperson’s behaviour so that it has the most useful
features that lead to productive shopper/Qwiser
interaction, guiding shoppers precisely to the items
they want.
Read more about
analysis of concepts inherent in shopper queries.
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Qwiser not only understands what your
shoppers mean; it knows what they want.
Qwiser’s self-learning capabilities enable the solution
to learn from today’s shoppers in order to better serve
tomorrow’s. This gives site search the edge it needs and
transforms Qwiser into a superior sales tool. Receiving
real-time automatic updates from
Qwiser™ Analytics (included with the solution),
front-end search learns what your shoppers have been
seeking and clicking. Based on this data, Qwiser makes
automatic adjustments to the results set for every
single query submitted. Your shoppers see the most
appealing products at the top of the first page of
results, significantly increasing the likelihood of
purchase. This is real-time, automated merchandising at
its best.
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Qwiser Salesperson Desktop (SPD) is a
powerful business tool for non-technical marketing staff
and a primary vehicle for implementing merchandising and
sales goals on your site. This efficient, largely drag
‘n drop-operated, system enables simple, dynamic
management of your online merchandising collateral.
Flexible merchandising tools together with Qwiser search
make for an excellent online shopping experience that
can always be updated to reflect your shop’s needs. |
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Using the SPD, site managers can:
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Create and implement business rules
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Controlling Qwiser search
behaviour by customizing search results in line with merchandising goals |
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Determining the relevancy ranking of
products retrieved for queries |
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Create new product categories for special
events or promotions |
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Initiating campaigns:
cross-sells, special sales, related product offers, and more |
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Expand Qwiser’s knowledge |
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These and other activities enabled by
SPD ensure that Qwiser Salesperson responds to queries
according to the business and merchandising goals that
site managers deem important at any time. |
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eTail site managers use SPD to
implement changes or updates indicated by information
revealed in
Qwiser™ Analytics reports. For example, if reports
show that there has been a drop in interest in a certain
group of items, the shop merchandiser can decide to hold
a special sale. This and other changes to search
behaviour go into effect immediately, making SPD a
valuable tool when used in conjunction with Analytics.
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Managing an online shop is very
dynamic and time-consuming requiring constant attention
to a myriad of details. Many shop managers prefer to
leave proactive management of their Qwiser search to the
experienced technical and merchandising experts at
Celebros. This economical service provides you with
a dedicated account manager who looks after your
shopping site, recommends optimizations and, in regular
consultation with you, carries out changes to your
search and navigation. Merchandising Services ensures
your site is ready on time with special promotions,
holiday sales, clearance events and more. Search is
continually tweaked to reflect your shoppers’ changing
interests as well as your business needs.
Read more about
Merchandising Services. |
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The table below details types of possible queries
shoppers frequently submit, how Qwiser responds to them,
and how the shop benefits from Qwiser’s unique approach
to retrieving results. |
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Query Type
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Qwiser Approach
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Shop Benefits
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All queries
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Accurate results based on conceptual and linguistic
analyses of each query.
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Shoppers immediately locate what they want and stay in the shop.
The stage is set for a purchase to take place.
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General queries such as pants,
computer,
dishes, etc.
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General queries lead to tens, even
hundreds of results; when this occurs, Qwiser’s unique refining process
immediately organizes the results into relevant categories which are
presented to the shopper along with a relevant photo. The shopper then
selects the desired category. Each selection is statistically analyzed and
leads to a new set of ranked results tailored to the choices the shopper has
made. Shoppers quickly drill down to the item they want.
How? Read more.
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Tames
unwieldy results by focusing only on the truly relevant. Because refining is
quick and easy, shoppers stay with the search until they locate their
desired product.
Returning many pages of results is
lethal to purchasing. Research shows that shoppers ordinarily lose patience
and abandon search, and often the site too, after just 1 or 2 results pages.
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Queries that use synonyms, phrasing variants, idioms, slang
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Qwiser’s broad understanding of language and everyday shopper talk enables
accurate retrieval of results no matter how the query is phrased.
Other synonyms (such as new terms that arise in different commerce spheres)
can be easily added to Qwiser’s knowledge base using Qwiser Salesperson
Desktop.
How? Read more.
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Shoppers always find the items they want no matter how they phrase their
queries.
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Queries for items or brands the
store does not carry
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Qwiser never says “no.” It responds to shoppers who ask for a
brand the site does not carry – for example, Casio – by presenting
alternate, comparable brands.
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A
‘0 results’ situation is transformed into a sales opportunity.
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Holiday, theme, and occasion searches
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Qwiser responds to shoppers’ searches for broad categories such as
Halloween,
prom or Hip Hop. With Salesperson Desktop, new and
special categories can be created that include all the items relevant to
special occasions or holidays.
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Shoppers find all relevant categories and items using a single query.
Shops promote the items their customers want to see.
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Complex queries in natural (ordinary) language
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Qwiser responds accurately to multi-word, complex queries that are phrased
using everyday language (e.g.,
red Converse hi-tops).
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Shoppers are free to phrase queries in ways that best express what they
want; all lead to the desired results.
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Equivalence of search and browse results
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Searching for a specific product or using the shop’s browsing
tree to locate it both lead to identical results.
All relevant products in the shop are covered by both retrieval
methods.
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100% coverage of all products no matter how shoppers access them; no items
are hidden - shoppers see all relevant stock.
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Queries with misspellings and typos
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Typos and misspellings are common; Qwiser corrects them immediately at the
start of the shopper’s search process so that it proceeds unhampered.
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Shoppers immediately proceed with their searches to find the items they
want.
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