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Salesperson 2009
Cross-Sell
Gift Finder
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Traffic Builder
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Salesperson 2009
Salesperson
Analytics
Traffic Builder
Merchandising Services
Gift Finder
AutoComplete
Celebros Cross-Sell
 
 

 

 

 
   
 
  Self-Learning search and Navigation

Celebros Salesperson is responsible for generating hundreds of millions of dollars annually for our clients worldwide, including many Internet Retailer Top 500 stores.

The advantage of Celebros’ search & navigation technology is its ability to closely emulate the behavior of a live salesperson, resulting in accurate results for shoppers and a better-bottom line for online shops.

Built on advanced algorithmic and natural language processing (NLP) techniques in combination with other semantic tools, Salesperson ensures that every type of query encountered is met with a relevant and accurate response. If your shop does not carry the precise item your shopper is seeking, Salesperson is able to recommend an appropriate product in its place.

This approach ensures that you maximize every opportunity to make a sale while building customer loyalty.

 
Full understanding of all shopper queries
Matching search and browse results
Dynamic refinement of results
Relevant alternative item suggestions
Understanding of slang, misspellings and multiple term queries
Learn more about Salesperson Search Features & Benefits.
 

Salesperson’s self-learning capabilities enable the solution to learn from today’s shoppers in order to better serve tomorrow’s. Salesperson receives real-time, automatic updates on shoppers’ search and click behaviors from Celebros Analytics. Based on this data, automatic adjustments are made to the results set for every single query submitted.

Your shoppers not only find the exact products sought, they see the most appealing products at the top of the first page of search results, significantly increasing the likelihood of purchase. This is real-time, automated merchandising at its best.

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Salesperson Desktop (SPD) is a largely drag ‘n drop system that enables simple, dynamic management of your online catalog, i.e., you do not have to be a real-techie to use it.

Using the SPD, you can implement merchandising and sales goals on your site such as:

 
Create and implement business rules
Customize search results in line with your merchandising goals
Determine the ranking of products retrieved for queries
Create new product categories for special events or promotions
Initiate campaigns such as cross-sells, special sales, related product offers, and more
 

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With the addition of Salesperson Studio – the new tool for managing your online store –it is easier than ever to implement changes to search functions needed for promotions, setting new business rules, white listing, blacklisting, and so on.
 

 
Managing an online shop is a dynamic and time-consuming endeavor requiring constant attention to a myriad of details. Many shop managers prefer to use Merchandising Services, which offers proactive management of your site’s revenue optimizing solutions by the experienced technical and merchandising experts at Celebros.
 

Feature

The Need

The Benefit


Dynamic refinement of search results


When there are more than two pages of search results, shoppers need to be able to refine them according to relevant categories.


Inability to refine results frustrates shoppers and causes them to leave your store.

 
Search and browse results match


Shoppers must be able to see all the relevant items in your store, no matter how they choose to look for them – whether via search, navigation or browsing



When search and browse do not retrieve identical results, potential customers don’t always see all the relevant products you have to offer; they cannot buy what you do not show them

 
Suggests alternative items if product’s not available.

 

 
Shoppers should be able to see relevant alternative items when you do not carry precisely what they want.

 
Offering relevant alternative items (instead of returning a ‘0 results’ message) keeps shoppers in your store and increases the likelihood of a purchase.


Understands the context of the query

 

 
Shoppers’ vague or ambiguous queries should be understood as intended, with relevant results retrieved. Otherwise potential customers may leave your store.


It is important to understand all queries as intended and within context in order to keep shoppers on your site, improve the user experience, and increase the likelihood of a purchase.

 
Understands all types of query phrases used by shoppers

 

 
Different shoppers search for the same item using different phrases (such as men’s pant, men’s trousers, trousers for men). They should get identical results.

 
Understanding all types of phrasing shoppers use, including synonyms, slang and misspelled words, enables your store to immediately retrieve relevant items, increasing the probability of a sale.


Understands complex queries in natural language


Shoppers phrase queries in ways that best express what they want, including multiple terms and exact product names such as “red Converse hi-tops”


Recognizing multi-word, complex queries phrased in everyday language allows Salesperson to return accurate results each and every time, finding the exact product sought by shoppers.


Returns accurate results for queries with misspellings and typos

  


Typos and misspellings are common in queries. It is important that the search solution is able to identify such terms and continue to return accurate results, based on the “intended” term.


Automatically correcting typos and misspellings allows shoppers to immediately proceed with their searches and find the items they want.


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