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Self-Learning search and Navigation
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Celebros Salesperson is responsible
for generating hundreds of millions of dollars annually
for our clients worldwide, including many Internet
Retailer Top 500 stores.
The advantage of Celebros’ search & navigation technology is its ability
to closely emulate the behavior of a live salesperson,
resulting in accurate results for shoppers and a
better-bottom line for online shops.
Built on advanced algorithmic and natural language processing (NLP)
techniques in combination with other semantic tools,
Salesperson ensures that every type of query encountered
is met with a relevant and accurate response. If your
shop does not carry the precise item your shopper is
seeking, Salesperson is able to recommend an appropriate
product in its place.
This approach ensures that you maximize every opportunity to make a sale
while building customer loyalty.
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Full understanding of all shopper queries |
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Matching search and browse results |
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Dynamic refinement of results |
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Relevant alternative item suggestions |
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Understanding of slang, misspellings and multiple term
queries |
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Learn
more about
Salesperson Search Features & Benefits.
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Salesperson’s self-learning
capabilities enable the solution to learn from today’s
shoppers in order to better serve tomorrow’s.
Salesperson receives real-time, automatic updates on
shoppers’ search and click behaviors from Celebros
Analytics.
Based on this data, automatic adjustments are made to
the results set for every single query submitted.
Your shoppers not only find the exact products sought,
they see the most appealing products at the top of the
first page of search results, significantly increasing
the likelihood of purchase. This is real-time, automated
merchandising at its best.
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Salesperson Desktop (SPD) is a
largely drag ‘n drop system that enables simple, dynamic
management of your online catalog, i.e., you do not have
to be a real-techie to use it.
Using the SPD, you can implement merchandising and sales goals on your
site such as:
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Create and implement business rules |
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Customize search results in
line with your merchandising goals |
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Determine the ranking of products retrieved
for queries |
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Create new product categories for special
events or promotions |
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Initiate campaigns such as
cross-sells, special sales, related product offers, and more |
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With the addition of Salesperson
Studio – the new tool for managing your online store –it
is easier than ever to implement changes to search
functions needed for promotions, setting new business
rules, white listing, blacklisting, and so on.
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Managing an online shop is a dynamic and time-consuming
endeavor requiring constant attention to a myriad of
details. Many shop managers prefer to use
Merchandising Services, which offers proactive
management of your site’s revenue optimizing solutions
by the experienced technical and merchandising experts
at Celebros. |
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Feature
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The Need
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The Benefit
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Dynamic refinement of search results
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When there are more than two pages
of search results, shoppers need to be able to refine them according to
relevant categories.
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Inability to refine results frustrates shoppers and causes them to
leave your store.
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Search and browse results match
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Shoppers must be able to see all
the relevant items in your store, no matter how they choose to look for them
– whether via search, navigation or browsing
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When search and browse do not retrieve identical results, potential
customers don’t always see all the relevant products you have to offer; they
cannot buy what you do not show them
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Suggests alternative items if product’s not available.
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Shoppers should be able to see relevant alternative items when you do not
carry precisely what they want.
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Offering relevant alternative items (instead of returning a ‘0 results’
message) keeps shoppers in your store and increases the likelihood of a
purchase.
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Understands the context of the
query
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Shoppers’ vague or ambiguous queries should be understood as intended, with
relevant results retrieved. Otherwise potential customers may leave your
store.
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It is important to understand all queries as intended and within context in
order to keep shoppers on your site, improve the user experience, and
increase the likelihood of a purchase.
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Understands
all types of query phrases used by shoppers
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Different shoppers search for the same item using different phrases (such as
men’s pant, men’s trousers, trousers for men). They should get identical
results.
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Understanding all types of phrasing shoppers use, including synonyms, slang
and misspelled words, enables your store to immediately retrieve relevant
items, increasing the probability of a sale.
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Understands complex queries in natural language
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Shoppers phrase queries in ways that best express what they want, including
multiple terms and exact product names such as
“red Converse hi-tops” |
Recognizing multi-word, complex queries phrased in everyday language allows
Salesperson to return accurate results each and every time, finding the
exact product sought by shoppers.
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Returns accurate results for queries with misspellings and typos
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Typos and misspellings are common in queries. It is important that the
search solution is able to identify such terms and continue to return
accurate results, based on the “intended” term.
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Automatically correcting typos and misspellings allows shoppers to
immediately proceed with their searches and find the items they want.
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