- It’s made for women.
- It’s green in color.
- It’s made of wool.
- It’s a sweater.
Not necessarily rocket science! Actually, this is quite a lot of important information if you’re a customer… but, at the same time, it’s not much more comprehensive than looking at the picture. Moreover, this type of product name isn’t going to be of much help for someone performing a site search… unless it’s complemented by some supplementary information.
This is where product attributes come into play. Having markers that distinguish each product at a variable level means telling your semantic search function everything it needs to know beyond what a simple product name might yield.
Building your site search ecosystem
Whether you have a hundred products or ten thousand products in your online store, searching through them to find an exact product should be simple. If you work to cultivate the right site search ecosystem, it will be! Chiefly, there are two components to focus on:
-
Detailed and authoritative product listings, which include descriptions, variables, keywords, etc.
-
A semantic search function like Celebros, designed to process customer search inputs in a meaningful and intuitive way.
With these two pieces of the puzzle in place, you’re able to tie your entire eCommerce network together. But, it’s important to note that these components are only as effective as you allow them to be. This is why it’s so important to populate product data, and also why it’s important to vet the intelligence of your semantic search function.
Maximize available data
Magento makes it easy to install your products with a nearly unlimited level of attributes. In doing this, you create markers for your semantic search function, to further identify applicable products. This allows you to connect customers with viable products based on more generalized or nondescript searches.
Using the “Women’s Green Wool Sweater” example from above, some product attributes could include:
-
Washer/Dryer Safe
-
100% Wool
-
Tear-Off Tag
-
Crew-Neck Style
The above additional attributes might not seem supremely important in making a general purchasing decision, however they serve an important role in raising the visibility of these products in searches. For example, someone might search for “Crew Neck Green Sweater” or “Washer Safe Wool Sweater”, which will include the example product based on the discernable attributes available.
The more attributes you fill in, the more applicability a semantic search function like Celebros will be able to execute with when it comes to finding relevant products. Likewise, a dearth of information could mean missing out on specific customer needs being entered into the search box.
A superior degree of searchability
A fully-functioning site search ecosystem is going to do more than just make searching easier—it’s going to increase conversions, open up merchandising possibilities, increase checkout totals, boost return visits and more, all in an effort to boost your eCommerce's reputation and viability. To ensure these positive results and others, it’s worth spending some time mapping out product variables and attributes on your site—then, see if they show up in peripheral searches.
