We’re here to tell you that it’s not as hard as all that. In fact, boosting your conversion rate in a meaningful, organic and sustainable way could be quite simple for some store owners. It all starts with Celebros’ Natural Language Processing (NLP) site search. Take a look at five ways NLP will boost your conversion rates:
- First and foremost, NLP is going to cut out search errors that are responsible for driving down your conversion rate. When customers get a “no products found” page or a page full of inapplicable search results, it’s another conversion lost. Natural Language minimizes and eliminates these errors however they may occur—by correcting misspellings, parsing stop words, intuitively searching and more. Simply said, NLP puts the right products in front of customers – every time.
- Natural Language can route your customers to more than just products—it can return information from FAQ pages, blog posts, spec sheets and more. An educated customer is a confident customer, and a confident customer is more likely to become a conversion. If your site search function is able to answer questions (like NLP can), you’re going to see a bump in conversions as a result.
- There’s a mountain of comprehensive search data behind Celebros and Natural Language site search, giving you the puzzle pieces you need to piece together an accurate picture of your customers’ searching habits. Using this data, you can define better SEO terms, correct content errors, better position products, definitively market and more. This data is the gateway to more than just search supremacy—it’s firsthand foresight into keeping your entire Magento e-commerce business as streamlined as possible!
- A front and center semantic site search function is going to provide you with a direct sales pipeline: customer’s type needs/wants into the box, Celebros returns applicable results, and customers become conversions! By reducing the time it takes to get from start to finish, you’re increasing the potential for conversions and the rate at which they’re occurring. There’s no time spent searching through category hierarchies or sifting through pages of products: just a direct connection that’s as accurate as possible.
- If the customer’s search query isn’t specific enough, Celebros makes it easy to continue narrowing the focus, until your shoppers are left with the applicable results they need. Numerous parameters can be defined—from traits to price and beyond—giving customers a visual step-by-step guide to getting what they want. When customers see your site search working for them, they’re more apt to continue moving forward.
Taking your conversion rate as high as it can go isn’t about investing in cheap marketing gimmicks or taking drastic measures that will do more harm than good. The secret to a better conversion rate is through the passive, assistive approach of Celebros and Natural Language site search.
