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Spring has sprung and summer is hot on its tail.  Now is the time for sundresses and baseball. After a long winter, however, your top selling products are all overcoats and Christmas ornaments.  Features like Machine Learning will push your most popular products to the top of the search results, but what if you want to push products that likely haven’t been purchased in months? You could manually set the product order for your top search terms, but that’s a lot of work and it would only affect specific search terms.  There is a way to accomplish such a task on a global level with almost no maintenance required.  In this article we will show you how to use Global Ranking to automatically promote products and save time and effort.  

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Technology continues to advance at a blistering pace in just about all fields, including digital tools used for e-commerce websites. Today’s businesses must be able to stay on the cutting edge of technology, or they risk lagging behind their competitors as their customers start to stray away in search of better overall customer experiences.

Consider the success of Amazon’s Alexa, Apple’s Siri, the Google Assistant or Microsoft’s Cortana. As people become more accustomed to using these voice-based technologies, companies are,in turn,finding brand-new ways to leverage these technologies in their operations.

The modern online shopper wants to find exactly what he is looking for ... instantly and without knowing the exact product description! The average online customer today is tired of scouring category pages in order to find the right product. Therefore, the onsite search in a modern online shop must be fast and intelligent, thus making it easier for shoppers to find the right products.

 

The days when it was enough to provide a simple search function are long gone. For example, as the Internet has undergone a complete search evolution, search technologies are now equipped with natural language processing, for example. Sophisticated algorithms, voice searches and many other innovations make it possible to predict and better coordinate searches. With the introduction of the semantic Instant Search, online shoppers can now find the desired products in an online shop easier and faster than ever before. Because only if the shoppers find the products quickly and easily, they can also buy. The online retailers can no longer afford to lose potential online customers to Amazon and others due to a bad onsite search technology.

 

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