The modern online shopper wants to find exactly what he is looking for ... instantly and without knowing the exact product description! The average online customer today is tired of scouring category pages in order to find the right product. Therefore, the onsite search in a modern online shop must be fast and intelligent, thus making it easier for shoppers to find the right products.

The days when it was enough to provide a simple search function are long gone. For example, as the Internet has undergone a complete search evolution, search technologies are now equipped with natural language processing, for example. Sophisticated algorithms, voice searches and many other innovations make it possible to predict and better coordinate searches. With the introduction of the semantic Instant Search, online shoppers can now find the desired products in an online shop easier and faster than ever before. Because only if the shoppers find the products quickly and easily, they can also buy. The online retailers can no longer afford to lose potential online customers to Amazon and others due to a bad onsite search technology.

The term “Advanced Machine Learning” site search sounds like something you might hear in a science fiction movie. Don’t let the fictitious-sounding name fool you, however: this technology is readily accessible to Magento ecommerce merchants and investing in it could just be the best decision you make for your store’s site search function!