Data is the driver behind every smart merchandising decision—after all, it’s a quantifiable representation of your customers, in terms of what they’re buying and spending. Leveraging sales data to power smarter transactions is a hallmark of a smart Magento ecommerce operator.

Merchandising banners work.  They bring to our attention stuff that we were not aware of; and are a necessity for vendors to get the word out. The immediacy of advertisement images beats many other communications channels, including newsletters, social media and other traditional media. Even though it is a great asset many vendors neglect them and create half-baked banners just to fill in the space and say they have them.