The English language is made up of thousands of words. It’s no surprise that frequently, there’s overlap when it comes to what some words mean. Is there really any difference between “rough” and “rugged” or “clear” and “transparent”?

In some cases, word distinction is extremely important and if the precise word isn’t used, the entire meaning of something could be changed. Thankfully, eCommerce is not one of these settings and saying “fuzzy” vs. “fluffy” isn’t going to have a profound effect on someone’s ability to explain the type of sweater they’re looking for!

What does a product name like “Women’s Green Wool Sweater” really tell you? Well, to state the obvious, it tells you the following:

Leader in Natural Language Site Search Technologies Launches New Personalization Suite Powered by Predictive Analytics and Shopping Predictions 

LAS VEGAS, NEVADA - APRIL 04, 2017 /PRWEB/ Celebros, Inc. Magento’s Premier Site Search partner and global leader in natural language - semantic site search, navigation and merchandising technologies announced the release of its new Celebros PCE (Predictive Conversions Engine) personalization suite utilizing, site search predictions, predictive analytics, product recommendations, micro segmentation and 1:1 messaging.  The personalization suite is offered as an add-on to the feature rich suite of natural language conversion optimization tools offered by Celebros to its global online retailers across all eCommerce platforms.

Leader in Natural Language Site Search Technologies Launches a new robust user-generated SEO tool in time for the 2017 Magento Imagine Worldwide Conference in Las Vegas

Agoura Hills, California – March 29, 2017 /PRWEB/ Celebros, Inc. Magento’s Premier Site Search partner and global leader in natural language - semantic site search, navigation and merchandising technologies announced the release of its new Traffic Builder v2 dynamic SEO generator.  The Traffic Builder v2 will be added into the already feature-rich suite of conversion optimization tools offered by Celebros to its global online retailers across all eCommerce platforms.

There’s a good reason Celebros is the only Magento Premier Partner for site search and the only site search technology to be certified for both Magento 1 and Magento 2. Actually there are 6 reasons (see below), the foremost of which is the intuitive ability to understand what your customers are trying to say, versus what they’re actually typing into the search box.

Typewriters gave way to computers. Floppy disks were replaced by flash drives. Polaroids were driven to extinction by the digital camera. As history has shown us, newer, better technologies are likely to always win out. What’s next in this progression of antiquated innovations? The answer is text-based site search.

Site search that’s still powered by keyword matching or plain text interpretation is soon to go the way of the dinosaur, in favor of semantic search and natural language processing (NLP). Why? Well, like all things now obsolete, it’s falling out of favor and unable to keep up with new demands from other technologies surrounding it.

Some e-commerce merchants will try just about anything to bump their conversion rates up. They might run a recurring rock-bottom price deal to inflate the numbers or push a new product line or category every couple of weeks to expand their long tail business like Amazon. Some merchants may even resort to overly harassing email bombardments in the hopes that even a few opens will turn into conversions. In the end, most of these efforts are fruitless or, at the very least, temporary.

Most online stores start off small. Maybe it’s just a few core products and some info pages, or perhaps it’s only one certain type of product. And while this might be the right way to get the ball rolling for your business, there’s going to come a time when you start to expand. Those few products become many, a couple of info pages expound into blog posts and FAQs, and your inventory begins to diversify as you look for ways to grow the business.

Celebros, a long-time provider of integrated semantic site search functionality to Magento-powered ecommerce websites, is pleased to announce that it has been elevated to the exclusive position of Premier Technology Partner by Magento. Moving forward, Celebros will be recognized as the premier provider of on-site search capabilities within the Magento platform.

In 2014, the world of computing as we know it changed. This was the year that mobile computing overtook desktop browsing, pushing smartphones and tablets into clear focus as the number one way people surfed the web. Today, this remains true and in fact, mobile browsing has blown desktop computing out of the water thanks in part to annual smartphone improvements and the rise of popular tablets like the iPad.