Retail environments are constantly changing and innovating based on emerging trends, cultivated data and customer feedback — the strive to understand your customers and meet their demands is an ongoing one. Understanding the customer means meeting their needs with ease, which can mean anything from higher checkout totals, to more frequent return purchases, to word of mouth advertising that brings in new customers.

By now, if you have an e-commerce site — especially one operating on a platform like Magento — you’ve heard the buzz about natural language processing (NLP) being used in Site Search. More than just another trend or gimmick, NLP has become a powerhouse in the realm of on-site search and has paved the way for a vast number of benefits reserved only for those who are intent on improving their business by advancing their site search capabilities.