The conversion blog
When you ask a question, you’re looking for an answer and if you have to ask the question, it means you don’t have that answer. This might sound like circular logic, but it’s actually the concept behind search engines: designing an answer machine that helps to educate you on the questions you have to ask, no matter what form they may take. The question and answer system of your ecommerce’s on-site search function works the same way.
Celebros is the global leader in Natural Language Site Search, Merchandising and Navigation technologies for online retailers. Through intelligent concept-based and semantic algorithms, Celebros’ Site Search understands the shopper’s intent, queries and personalized search terms. In return, Celebros’ natural language Site Search delivers relevant and accurate results the first time and every time on the first page resulting in higher conversion rates, increased AOV’s and turning more visitors into paying customers.
If you’re thinking about upgrading your on-site search function, there’s no standard more superior than the Celebros Site Search for Magento. Why choose Celebros for your magento site? Here are 20 reasons. But before we name them off, in the sake of full disclosure, we’re not the type to "toot our own horn"…much. But this time, we couldn’t resist:
What’s the best selling product on your ecommerce site right now? This should be an easy question—especially for Magento merchants who have instant access to sales data. The answer should be equally as easy when it comes to your second best product, and even your third. Where things get murky, however, is when you get deeper into your inventory list, to products that might not be the face of your business, but still important nonetheless.
Celebros Inc., a long-time six year silver Magento partner and a global leader in Natural Language Processing Site-Search, Merchandising and Navigation conversion technologies, is excited to announce and introduce the highly anticipated Semantic Site Search extension for Magento 2.0 on the Magento 2.0 Extension Page.
No matter how many products your ecommerce site has, site search remains an integral function in helping to push conversions and solicit convenience to customers. But, depending on the depth of your inventory, your site search might prove to be an asset in different capacities. A site with 10 products is going to have different needs than a site that has 1000 products with dozens of variations each, for example.
Wouldn’t it be nice if all consumers performed online product searches exactly the same way? Instead of guessing about search terms, ecommerce providers could simply identify a standard set of search variables and automatically connect the right shoppers to the right products every single time.
Everyone has their own likes and dislikes, preferences and eccentricities — it’s part of what makes us unique! When it comes to shopping for products — especially online — these preferences can be very refined and often, finding exactly the product we want in a sea of options becomes nearly impossible. This is why so many online shoppers turn to on-site search functions to help them.
What’s the conversion rate for your e-commerce website? According to the e-commerce industry giant Magento, the average across all online retailers is usually only about three to five percent. In fact, few retailers find themselves ever achieving higher than eight to nine percent (outside of the site search segment), even during peak sales periods.
The secret to being successful in sales is to know who you’re selling to. Being able to tailor a unique sales pitch, speak in the right tone and accentuate the right selling points can be the difference between closing a deal and losing a lead. e-Commerce managers know this better than anyone.